Ideas, guides and practical advice on product photography and visual content.
Product Photography: Complete Guide to Creating Images That Sell
Product photography is the meeting point between information and trust. Before reading a technical sheet or comparing prices, the customer looks at the image and decides whether the product appears real, well cared-for and suitable for their needs.…
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How much does product photography cost? Prices and estimates
The price of a product photograph is not just about pressing the shutter. Rates vary depending on the type of image, the number of SKUs, the required views, retouching and the intended use of each file. This guide…
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Product photography for Amazon and marketplaces: requirements and common mistakes
Product photographs are an essential part of any Amazon listing or marketplace product page. They should not only look professional: they must help explain the product, comply with each platform’s rules and maintain a consistent appearance across the…
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How many photos does a product need to sell better online?
The question may seem simple, but there is no magic number that fits every product. A product page needs enough images to explain the item, resolve doubts and build trust without filling the gallery with duplicates. This guide…
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Packshot, Flat Lay or Ghost Mannequin: which format to choose for your product
Packshot, Flat Lay and Ghost Mannequin are not interchangeable styles. Each format answers a different buyer question: what they will receive, how the product is constructed, or how the garment fits. In this guide we compare their advantages,…
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How to Photograph Glass, Metal and Reflective Surfaces
Glass, metal and glossy surfaces turn a product shoot into an exercise in light control. Reflections are not a flaw that can always be erased in retouching: they also define shape, material and perceived quality. In this guide…
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Cosmetics Photography: Light, Texture and True Color
In cosmetics, a photograph must accomplish three goals simultaneously: clearly show the product, convey its texture, and preserve true color. An attractive package is not enough if a cream’s shade shifts, a highlight obscures the label, or the…
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Product photography with a model: when it's worth it
A person in the image can explain a product’s use, scale and attitude better than a standalone photo. But adding a model does not always improve an ecommerce product page: it can also distract attention, increase production costs,…
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How to Prepare Products Before Sending Them to the Studio
The quality of a session starts before the camera is turned on. When products arrive clean, complete and clearly identified, the team can dedicate time to the lighting, composition and retouching that help images sell. This guide explains…
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Color, White Balance and Product Fidelity in Photography
Color is an essential element of product photography: it helps identify the brand, conveys material quality and allows references to be compared without surprises. An image can be well lit and still display a different tone than the…
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Product Photo Retouching: What a Professional Service Should Include
Product photography retouching is not about turning a real image into a perfect illustration. Its purpose is to clean, adjust and prepare each file so the product looks clear, appealing and true to what the buyer will receive.…
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360° Photography and Video for Ecommerce: Benefits and Applications
360° photography and video allow customers to explore a product from every angle before buying. In ecommerce, this view reduces uncertainty, reveals details a front-facing image cannot convey, and helps present the item with greater transparency.
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